MKT 282 - Principles of E-Commerce

Institution:

Southside Virginia Community College

Subject:

Description:

Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies. Lecture 3 hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southside.edu

Phone Number:

(888) 222-7822

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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