MKTG 2232 - Marketing Management

Institution:

Northwest Technical College

Subject:

Description:

This course focuses on the development of strategic marketing skills needed in marketing and management in business. Training covers the cycle of marketing for customer acquisition, care and relationship building integrated with strategic business operation processes. Marketing strategies include: target marketing, market research, product/service mix, promotional methods, distribution systems, and pricing methods. Prerequisite(s): None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ntcmn.edu

Phone Number:

(218) 333-6600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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