MKTG 1525 - Principles of Marketing

Institution:

Alexandria Technical & Community College

Subject:

Description:

This is an introductory course to provide learners with basic concepts of marketing as well as gain an understanding of the functions of marketing and how they relate to the entire marketing cycle. Learners study consumerism and its effect on government and industry, the law of supply and demand, and the distribution process.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alextech.edu

Phone Number:

(320) 762-0221

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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