MKTG 1511 - Advertising and Sales Promotion

Institution:

Alexandria Technical & Community College

Subject:

Description:

This is an introductory course in advertising and sales promotion that introduces the learner to advertising principles and practices that contribute to the success of an organization. The learner examines the elements of effective advertising and promotion and completes an advertising project for a hypothetical business. The learner uses knowledge of target marketing, effective advertising principles, and budgeting techniques to complete the plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alextech.edu

Phone Number:

(320) 762-0221

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.