MKTG 2609 - Advanced Marketing

Institution:

Alexandria Technical & Community College

Subject:

Description:

Integrated communications and technology have a significant impact on how companies go to market with products and services. In this course, learners are exposed to the impact and merit of technology on marketing, distribution, and communications. Learners enrolled in this course develop an integrated marketing plan for a product or service using both traditional and electronic marketing methods. Prerequisite: MKTG1511 and MKTG1525.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alextech.edu

Phone Number:

(320) 762-0221

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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