MKTG 1522 - Business Development and Simulations

Institution:

Alexandria Technical & Community College

Subject:

Description:

The learner develops a new business proposal from the original idea through the grand opening by completing a written project in accordance with classroom references. This course provides learners with the knowledge and requirements of business ownership. In addition, this course is an analysis of computer printouts for making sound business decisions using merchandising, marketing, and management principles and procedures. The learner establishes pricing, promotion, merchandising, and advertising strategies to maximize return on investments for a simulated business. Prerequisite: MKTG1501.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alextech.edu

Phone Number:

(320) 762-0221

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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