MKSM 2601 - Sales Management

Institution:

Alexandria Technical & Community College

Subject:

Description:

This is an advanced management course in sales force management with emphasis on personal selling, marketing strategy, sales representation, and how each relates to the manufacturer, wholesaler, and retailer. This course presents the sales manager as an administrator responsible for sales planning, staffing, training, and directing, as well as analyzing and evaluating the sales force. Prerequisite: MKTG1515.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alextech.edu

Phone Number:

(320) 762-0221

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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