COAR 2629 - Corporate Identity I

Institution:

Alexandria Technical & Community College

Subject:

Description:

This course examines brand, brand identity (logos and symbols), their necessity and value, and their origins and history. Students learn how to prepare business identities with extensive applications. The course focus is the basic steps in the corporate identity process: analysis (defining and researching), design exploration (conceptualizing), design refinement (analyzing), and implementation. Prerequisite: COAR1604.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alextech.edu

Phone Number:

(320) 762-0221

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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