RET 1220 - Retail Sales Promotion

Institution:

Oakland Community College

Subject:

Description:

Prerequisite: RET 1010 The student will prepare different types of retail advertisements by selecting appropriate appeals, preparing headlines, copy, layouts and selecting the proper media for the ads. In addition, he will explain the basic principles of balance, line, design harmony, unity, color, coherence, lighting and types of merchandise display techniques and prepare several model window displays, fixtures and signs using a signmaking machine.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oaklandcc.edu

Phone Number:

(248) 341-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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