MKT 2520 - Fundamentals of Marketing Theory and Practice

Institution:

Oakland Community College

Subject:

Description:

Prerequisite: BUS 1100 The student will explore the contemporary process of marketing. Students will demonstrate an understanding of such functions as retailing, pricing, wholesaling, advertising, market research, physical distribution, promotion and personal selling. The course which will emphasize a global perspective, will also study consumer behavior, buyer behavior and market segmentation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oaklandcc.edu

Phone Number:

(248) 341-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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