MKT 1020 - Salesmanship

Institution:

Oakland Community College

Subject:

Description:

Students will identify and define buying motives and the techniques of making a sale by preparing a complete sales presentation which will include the pre-approach, the approach, determining the customer's needs, creating desire, overcoming objections and closing the sale. They will also locate, identify and relate the selling points of an item by preparing a general merchandise manual. The student will recall and explain the physical and mental characteristics associated with successful sales personnel, how to complete a job application properly and how to conduct himself or herself in an interview by participating in a practice job interview.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oaklandcc.edu

Phone Number:

(248) 341-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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