BSMG 2220 - Marketing

Institution:

Northeast State Community College

Subject:

Business Mgmt & Marketing

Description:

Marketing is a study of basic ideas and concepts from the viewpoint of marketing managers in individual firms. Upon successful completion of the course, students should be able to relate the total product to the overall marketing plan; to determine pricing strategies; to create a distribution plan for various markets; to understand the role of promotion; and to evaluate the marketing effort.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.NortheastState.edu

Phone Number:

(423) 323-3191

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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