BU 2511 - Introduction to Marketing

Institution:

Landmark College

Subject:

Description:

Lecture EN1021, EN1015, FY1011, FY1001 This course introduces students to basic marketing theory (product, price, place and promotion) and how marketing relates to business activities (manufacturing, wholesale, retail, services). Key marketing concepts (consumer decision-making processes, product development, market analysis and segmentation, etc) are presented and discussed. The course also examines how social factors, demographic trends, increasing multiculturalism, and changes in the political and legal environment affect marketing. Students will also examine how individual behaviors are influenced by principles of learning, motivation, personality, perception, and group influence. The impact of electronic marketing is also examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.landmark.edu

Phone Number:

(802) 387-6700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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