BUS 119 - Personal Selling and Advertising

Institution:

Kennebec Valley Community College

Subject:

Description:

3 Credits This course is designed to involve the student with the study of the basic functions of personal selling and advertising within our economy. Topics examined will be personal selling techniques starting with the selling cycle from prospecting through closing the sale and the principles of advertising dealing with media selection, copy layout, and application to various types of campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kvcc.me.edu

Phone Number:

(207) 453-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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