BUS 271 - Marketing Principles

Institution:

Eastern Maine Community College

Subject:

Description:

Introduces marketing as it relates to the economy and the policies and practices of marketing institutions. Course content includes an overview of marketing, social responsibilities, consumer behavior, organizational markets, market segmentation, product management, price-setting, market channels, promotion, international markets, research, and the marketing of services. (3 lec, 0 lab)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emcc.edu

Phone Number:

(207) 974-4600

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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