MGMT 2063 - Management of Marketing Organizations

Institution:

Arkansas State University-Newport

Subject:

Description:

An introductory survey course that examines various critical issues involved in the transfer of goods and services from the producer to the consumer. Emphasis is placed on managerial planning and execution, policy formulation, contemporary operating methods, and performance appraisal to achieve organizational effectiveness. Prerequisites: ACCT 2003 and ECON 2313 recommended. (D)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.asun.edu

Phone Number:

(870) 512-7800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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