MGMT 2073 - Promotions Management

Institution:

Arkansas State University-Newport

Subject:

Description:

A course designed to improve the student's knowledge of promotion within the larger area of marketing. Special emphasis is placed on understanding consumer behavior and how producers/sellers can effectively communicate with buyers. Advertising and sales promotion concepts are examined to demonstrate how the marketing manager approaches the task of determining basic promotional strategy and administering promotional programs. (D)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.asun.edu

Phone Number:

(870) 512-7800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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