MKTG 2400 - Global Internet Market & Adver

Institution:

Southwest Tennessee Community College

Subject:

Description:

This course investigates the strategic implications of using the Internet for marketing and advertising. It develops the concepts and techniques of planning, implementing, and controlling the marketing function. Monitoring environmental conditions, assessing opportunities, delineating target markets, conducting consumer/buyer research, planning and strategy procedures in a global network environment are also stressed. These topics are followed by a detailed study of the marketing mix and its management, with product, promotions, and pricing components being emphasized. Prerequisites: ENGL 1010, ISDS 2605, or permission of an advisor. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business, Career Stud, Technol College Business/Acct/Paralegal Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southwest.tn.edu

Phone Number:

(901) 333-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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