MKTG 2007 - Principles Of Advertising

Institution:

Southwest Tennessee Community College

Subject:

Description:

Introduces origins and development of advertising. Discusses trade marking, packaging, legal structuring, ethics, and targeting. Emphasis is placed on the media including advantages, disadvantages, selection, and evaluation. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business, Career Stud, Technol College Business/Acct/Paralegal Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southwest.tn.edu

Phone Number:

(901) 333-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.