MKTG 2000 - Principles Of Marketing

Institution:

Southwest Tennessee Community College

Subject:

Description:

This course covers aspects of marketing history and the current marketing environment. Detailed analysis of product strategy including information for decision-making and selection of target markets is included. Basic practices and principles in retailing, wholesaling, and industrial areas of marketing are also covered. Case problems are utilized to integrate course materials. Corequisite: MGMT 1000 Introduction to Business 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business, Career Stud, Technol College Business/Acct/Paralegal Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southwest.tn.edu

Phone Number:

(901) 333-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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