HMGT 1200 - Lodging Management

Institution:

Southwest Tennessee Community College

Subject:

Description:

This course is an introduction to the broad scope of hospitality marketing with emphasis on the analysis, structure, and strategy of the travel industry. Budgeting, allocation of resources, market research, media selection and effectiveness of marketing plans are also stressed. Co requisite: HMGT 1200 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business, Career Stud, Technol College Off Adm/Inform Tech/Hosp Mgmt Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southwest.tn.edu

Phone Number:

(901) 333-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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