16 0201 - Creative Marketing For Small Business

Institution:

Southwest Tennessee Community College

Subject:

Description:

This course is designed to give individuals and business owners an understanding of how to promote their companies in the media through the development of creative and cost-effective promotional materials. Students will bring in their company brochure and/or fact sheet and business card for group discussion. Students will use comments from discussions to revise company marketing materials. Students will bring in periodicals in which they would like to have their company featured. Students will develop a press release. Students may be required to do internet research. 0.800 Continuing Education Units 8.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course

Credits:

8.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southwest.tn.edu

Phone Number:

(901) 333-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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