LRM 232 - Hospitality Marketing

Institution:

Southern Maine Community College

Subject:

Description:

This course looks at how to identify and sell to the most appropriate market segments in local, national and international settings. The ability to develop and implement effective marketing plans is stressed. Applying key marketing methodologies to research, sales, advertising, public relations, promotions and pricing are discussed at great length.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smccME.edu

Phone Number:

(207) 741-5500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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