BUS 131 - The Selling Process

Institution:

Southern Maine Community College

Subject:

Description:

This course is designed to merge into a logical framework the activities used when marketing a product or service with the personnel selling process. Students learn basic marketing management skills and then use those to design sales plans, manage territories, uncover customer needs, prepare proposals, make presentations, implement a closing process, and gather marketing intelligence. Direct marketing, telemarketing, and Internet marketing techniques are included.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smccME.edu

Phone Number:

(207) 741-5500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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