BUS 204 - Advertising

Institution:

Southern Maine Community College

Subject:

Description:

The purpose of this course is to introduce students to the methods available for the development of an integrated marketing communications program. It will provide a conceptual framework for understanding the various forms of marketing communications and the interrelationships among them. Prerequisite(s): BUS 105

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smccME.edu

Phone Number:

(207) 741-5500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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