BA 223 - Marketing

Institution:

Umpqua Community College

Subject:

Description:

Covers the basic components of marketing such as consumer behavior, marketing research, production, distribution, promotion and price planning. Includes current marketing emphasis on customer service and global marketing. Case studies, videos and guest speakers enhance student learning. Registration Enforced Prerequisite: BA 101 with a grade of C or better or instructor permission. 3 lecture hrs/wk. S

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umpqua.edu/

Phone Number:

(541) 440-4600

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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