SAMG 1199 - Principles of Marketing-Modified Course for Tech Prep

Institution:

St. Cloud Technical and Community College

Subject:

Description:

This course is an introduction to the marketing process. Discussion includes selecting target markets, creating short and long-term goals, identifying customer wants and needs, providing customer satisfaction, and developing the marketing mix to appeal to targets. Students will apply topics covered to create marketing plan presentations for designated products. NOTES: for details of topics covered in the high school variable course please refer to the appropriate Tech Prep College Credit agreement. This variable course is designed to allow students with Tech Prep College Credit for SAMG 1199 that was earned in high school to complete the remaining course requirements at SCTC. This SCTC course (SAMG1199) will be delivered concurrently with SAMG 1200. ( C: 0 lect/pres, 0 lab, 0 other)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sctcc.edu

Phone Number:

(320) 308-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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