SAMG 1200 - Principles of Marketing

Institution:

St. Cloud Technical and Community College

Subject:

Description:

This is an overview of basic marketing principles and practices. This course includes discussion on the marketing mix, identifying customer needs and wants, determining target markets, and creating appropriate products, services and programs to serve these markets. (3 C: 3 lect/pres, 0 lab, 0 other)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sctcc.edu

Phone Number:

(320) 308-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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