ADVR 2270 - Advertising Campaign Management Seminar

Institution:

St. Cloud Technical and Community College

Subject:

Description:

Selected students will participate in the organization of a working team specifically for the purpose of competing in the American Federation's National Student Advertising Campaign, (NSAC). Students will be presented with a marketing challenge developed for this effort in conjunction with a major corporation. (Examples include: Toyota USA, The New York Times, etc.) Students will research all aspects of the challenge and its relevant markets, audiences, time, etc. The team will then resynthesize, evaluate and develop a comprehensive marketing plan, including all tactical elements used in said plan - advertising, media, sales promotion, public relations support, etc. In addition, students will develop, write, design and produce a comprehensive campaign plans book, along with a professional multi-media campaign presentation, which will be debuted at the upper Midwest regional competition of the NSAC. This is a focused and intense learning experience that leverages all theoretical classroom learning as students become immersed in the complexities of a real-world marketing challenge. Prerequisite(s): ADVR1200, ADVR1230, ADVR1261, ADVR1270 (3 C: 2 lect/pres, 1 lab, 0 other)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sctcc.edu

Phone Number:

(320) 308-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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