ADVR 1270 - Media Research and Planning

Institution:

St. Cloud Technical and Community College

Subject:

Description:

Students will be presented with basic media research principles as they relate to today's advertising industry and will practice advertising research methods. Students will also construct a "real life" media plan with the assistance of professional industry contacts. (3 C: 2 lect/pres, 1 lab, 0 other)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sctcc.edu

Phone Number:

(320) 308-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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