ADVR 1261 - Public Relations

Institution:

St. Cloud Technical and Community College

Subject:

Description:

Students will learn to identify the public relations and publicity functions often assigned to advertising personnel and apply these procedures and practices to business and community needs. Methods of crisis management and dealing with the media will be identified. Emphasis is placed on the development of persuasive, professional public relations writing skills and development of a comprehensive public relations campaign. (2 C: 2 lect/pres, 0 lab, 0 other)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sctcc.edu

Phone Number:

(320) 308-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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