ADVR 1230 - Copywriting

Institution:

St. Cloud Technical and Community College

Subject:

Description:

Students will study copywriting techniques, copy research, creative strategies and objectives. These principles are applied to a variety of media including print, direct mail, television and radio, which will then be developed into an advertising campaign. Students will learn how to discover the features and benefits of any product offering. Additional focus on methods for clearly defining the message and techniques for creating effective written pieces will be explored. (4 C: 4 lect/pres, 0 lab, 0 other)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sctcc.edu

Phone Number:

(320) 308-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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