ADVR 2250 - Retail Advertising

Institution:

St. Cloud Technical and Community College

Subject:

Description:

Students will learn the fundamentals of national and local retail operations with emphasis on promotion and advertising. Store operations, customer service, planning, budgeting, and legal and ethical issues will be discussed. The promotional mix will be identified and illustrated using current retail materials, and trends in the future of retail advertising will be evaluated. Students will study effective media use and produce retail advertising materials for a variety of media. (3 C: 2 lect/pres, 1 lab, 0 other)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sctcc.edu

Phone Number:

(320) 308-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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