ADVR 2260 - Advertising Campaign Development

Institution:
St. Cloud Technical and Community College
Subject:
Description:
Students will study three types of advertising objectives: selling, behavioral effects and communications. Students will examine benefits and problem solutions as related to an advertising campaign. Also, there are challenges to create: art, copy, music and strategy for a complete, integrated advertising campaign. Prerequisite(s): ADVR1200, ADVR1270, ADVR1211 (4 C: 3 lect/pres, 1 lab, 0 other)
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lab
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(320) 308-5000
Regional Accreditation:
North Central Association of Colleges and Schools
Calendar System:
Semester

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