BUS 2673 - Markets and Consumers

Institution:

University Arkansas Pulaski Technical College (formerly Pulaski Technical College)

Subject:

Description:

This course addresses the key decisions required to understand the existence of markets and how buyers within them may be accessed profitably. Key concepts include an overview of competitive markets, buyer behavior, developing new markets and products, promotion and distribution channels, pricing and profitability concepts, the sales and collections process and strategic planning. Prerequisite: BUS 2633 and ECON 2322. (3 credit hours)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pulaskitech.edu

Phone Number:

(501) 812-2200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.