MKT 139 - Retailing

Institution:

Pima Community College

Subject:

Description:

Credit Hours: 300 Business activities of selling goods and services to final customers Includes overview of the industry of retailing, environmental framework, consumer demographics and behavior, retail outlet characteristics, the retailing mix, retail information and control systems, the changing nature of retailing, and retailing careers Prerequisite(s): Course Corequisites: Offered: Fall, Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pima.edu

Phone Number:

(520) 206-4500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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