HTM 134 - Destination Marketing

Institution:

Oregon Coast Community College

Subject:

Description:

3 class hrs/wk, 3 cr. Focuses on destination's mandate requiring strategic and effective marketing. Covers current trends in travel purchases, research, and evaluation. Presents best practices in destination marketing covering strategic marketing in tourism, destination image and positioning, promotional programs, and public relations for leisure, convention, and incentive travel markets. (Offered via distance education.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oregoncoastcc.org

Phone Number:

(541) 265-2283

Calendar System:

Quarter

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