HTM 103 - Marketing in the Hospitality Industry

Institution:

Oregon Coast Community College

Subject:

Description:

3 class hrs/wk, 3 cr. Studies how marketing activities direct the flow of goods and services from product to consumer in the hospitality and tourism industry. Covers satisfaction of customer's needs and wants; nature of marketing; sequential steps in marketing; key role of marketing research; interdependence of hospitality and travel organizations, and organization-wide and multi-department efforts. Analyzes various industry marketing strategies. (Offered via distance education.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oregoncoastcc.org

Phone Number:

(541) 265-2283

Calendar System:

Quarter

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