HTM 133 - Strategic Issues in Destination Management

Institution:

Oregon Coast Community College

Subject:

Description:

3 class hrs/wk, 3 cr. Provides an overview of long-range strategic issues in community-based tourism. Focuses on strengths, weaknesses, opportunities, and threats in the international tourism industry. Discusses role of destination management organizations in areas of strategic planning, marketing product development, and community visioning. Explores concept of "destination team" and impact on participants and funding mechanisms. (Offered via distance education.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oregoncoastcc.org

Phone Number:

(541) 265-2283

Calendar System:

Quarter

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