HTM 136 - Tour Operations and Marketing

Institution:

Oregon Coast Community College

Subject:

Description:

3 class hrs/wk, 3 cr. Covers tour management concepts and principles. Provides understanding of relationships of group travel to tourism industry, including economic, geographic, technological, political, and social forces. Examines the specific knowledge and skills required by tour operators, suppliers, and representatives of destination marketing organizations. Reviews current best practices in tour marketing. Analyzes industry distribution channels and package strategies. (Offered via distance education.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oregoncoastcc.org

Phone Number:

(541) 265-2283

Calendar System:

Quarter

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