MKT 2221 - Consumer Behavior

Institution:

Nashville State Community College

Subject:

Description:

3 Credits, 3 Class Hours A study of how consumer behavior influences the marketing manager's decisions. Topics include the social, physiological, psychological, and environmental factors. Decision-making processes that have an effect on the purchasing and use of goods and services by individuals and households are included. Prerequisites: DSPR 0800, DSPW 0700 or equivalent skills, MKT 2220

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nscc.edu

Phone Number:

(615) 353-3333

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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