BNK 2620 - Marketing for Bankers

Institution:

Motlow State Community College

Subject:

Description:

3 sem hrs cr This course for commercial bankers develops the market awareness characteristics of present financial services competitors. It defines marketing, examines motivational strategies for customers who purchase financial services, and provides instruction for developing a successful marketing plan. Also covered is the integration of public relations, advertising sales promotion, selling, and service distribution functions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mscc.edu

Phone Number:

(931) 393-1500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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