INBU 0206 - International Marketing

Institution:

Kansas City Kansas Community College

Subject:

Description:

3 hours credit The course has three primary objectives. 1. To expose students to the different sociocultural, economic, and geopolitical environments in which global marketing strategies and programs are formulated and implemented. To examine the cumulative impact of changes in these environments on marketing opportunities and threats. To help develop relevant management skills for planning and expanding activities in global markets. We will read articles from The Wall Street Journal and The New York Times covering current events in the global marketplace to relate breaking news to the classroom experience. By the end of the semester you will have gained knowledge of marketing theory, practice, and application. You will also understand how global marketers create knowledge in the form of perceived value for their customers. 2. 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kckcc.edu

Phone Number:

(913) 334-1100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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