JOUR 0178 - Principles of Mass Media Advertising

Institution:

Kansas City Kansas Community College

Subject:

Description:

3 hours credit An introductory course in advertising, this class provides theory as well as practical experience in various aspects of the advertising industry, including creative work (writing, illustration and layout), account service, research, and media planning.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kckcc.edu

Phone Number:

(913) 334-1100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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