BUSN 0260 - Principles of Advertising

Institution:

Kansas City Kansas Community College

Subject:

Description:

3 hours credit An introductory course in advertising, this class provides theory as well as practical experience in various aspects of the advertising industry, including creative work (writing, illustration and layout), account service, research, and media planning. Effective Spring 2005, if you are a Business major, you must have a "C" or better in all business courses to meetthe requirements of the business degree program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kckcc.edu

Phone Number:

(913) 334-1100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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