MKT 290 - Capstone:Marketing and Management Case Studies

Institution:

Johnson County Community College

Subject:

Description:

Prerequisites: BUS 141 and BUS 230 and MKT 284 and MKT 286 or assistant dean's approval Upon successful completion of this course, the student should be able to identify problems, develop and describe the situational analysis, formulate alternative solutions, and reach and explain a decision for each issue. In addition, the student should be able to apply the knowledge of marketing and management concepts and techniques in the analysis of cases and actual business situations. 3 hrs. lecture/wk.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jccc.edu

Phone Number:

(913) 469-8500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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