MKT 202 - Consumer Behavior

Institution:

Johnson County Community College

Subject:

Description:

Upon successful completion of this course, the student should be able to analyze the elements and influences that affect consumer behavior. In addition, the student should be able to apply the basic principles of consumer behavior and insight to the application of consumer-research findings used in the professional practice of marketing. 3 hrs. lecture/wk.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jccc.edu

Phone Number:

(913) 469-8500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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