HMGT 150 - Seminar:Food Service Sales and Marketing

Institution:

Johnson County Community College

Subject:

Description:

This course includes detailed information in distinguishing the difference between marketing, sales, promotion, advertising and merchandising. In addition, development and quantifying the cost of a marketing plan by analyzing markets and developing a primary target market will be discussed. This course is a seminar course, and students are required to be employed 15 hours per week in a job related to the hospitality industry. 3 hrs. lecture, 15 hrs. internship/wk.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jccc.edu

Phone Number:

(913) 469-8500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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