BUAD 210 - Marketing and Sales

Institution:

Hesston College

Subject:

Description:

Explores the marketing concept and the five P's of marketing mix functions: product, place (distribution), price, promotion, people, and the complementary function of sales. Other topics include brand, segmentation, competition, ethics, direct marketing, Internet positioning, strategy, and value proposition. Students are encouraged to explore sales and marketing skills and styles and to apply classroom concepts to real situations. Prerequisite: BuAd 109 Exploring Business or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hesston.edu

Phone Number:

(620) 327-4221

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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