ENTR 2055 - Search Engine Marketing

Institution:

Metropolitan Community College - Nebraska

Subject:

Description:

This course addresses how to target advertising to the right audience via the Internet using Google'. Both new students and advanced marketers will develop skills in search engine marketing techniques. Focus includes Adwords, Banners, Video spots, Mobile and business maps and using metric results to make budget decisions and measure ROI.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mccneb.edu

Phone Number:

(402) 457-2400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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